To succeed in any business you must have a concept or core value proposition, customers, and understanding of your potential competitors. WestJet airline is no different in the travel industry in Canada. Since it started its journey in 1996, WestJet has become the poster child of many books, case studies, articles and the topics of […]
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Most companies no longer aim a single product and marketing program at the entire market. Instead they break the market into homogeneous segments on the basis of meaningful differences in the benefits sought by different groups of customers. Based on this they tailor a product or service that provides a perceived value for that segment. […]
WestJet Airlines, Canada’s leading airline was founded by Clive Beddoe, Tim Morgan, Donald Bell and Mark Hill. This group of entrepreneurs embarked the idea of creating an airline using the low cost model that was already in practice by Southwest airlines. Since its journey started in 1996, WestJet has become nothing but a success story. […]