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February 11, 2009

WestJet Airlines: Concept, Target Market, Core Value Proposition – From a Marketing Point of View

To succeed in any business you must have a concept or core value proposition, customers, and understanding of your potential competitors. WestJet airline is no different in the travel industry in Canada. Since it started its journey in 1996, WestJet has become the poster child of many books, case studies, articles and the topics of […]